Mäklarhuset

Mäklarhuset is one of Sweden’s most renowned real estate agents, with over 110 local offices around Sweden and Spain. During their over 50 years of existence, they’ve become known for shaping the real estate category through their honesty, transparency and innovative thinking. When we partnered with them their brand had not been changed in 10 years, and in a fast moving market, they needed to future proof their brand.

Built around the notion of Mäklarhuset having a history of setting a higher standard for the whole industry, we created a completely new brand, ensuring a one-brand experience throughout by developing a new strategic platform, a new visual brand expression, complete digital experience and communication concept.

The visual identity borrows elements from the sleek modern look, shaped for today – a progressive version of the Scandinavian expression, and is made to fit everything from the smallest physical space to everything in the digital world. Something that connotes craftsmanship, knowledge and a we-spirit.

The digital experience is built on the new identity, tailored to make the listing the hero, and makes the complex backend for the local agents into something very user friendly and easy to use.