Sweden for UNHCR

Background

Sweden for UNHCR is the local fund-raising organization for UNHCR, the official UN Refugee Agency. This gives Sweden for UNHCR a unique position. The world’s refugees are our responsibility.

To better help the world's refugees, we created a communication strategy and concept to further strengthen the UNHCR’s brand on the Swedish market.

Solution

Given challenges with knowledge and preference as well as a visual expression and name that is often confused with other UN-Organisations, we found a great need for a clear visual carrier as a symbol of the modern movement we intend to create. A symbol unifying UNHCR’s donors with a clear compassionate stand for a committed global force that makes a difference. The blue key.